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Male boomers aren’t photogenic

Posted by Gaétan Charbonneau on May 5, 2010

This tittle is not a statement and even less the conclusion of any scientific studies. I simply observed that among the top 100 best sellers in the UK, of all the book jacket covers  15 were from the 20-30 good looking type of female model (it even look like the images were shot from the same model based on the terrifying lack of age and ethnic diversity). Of all the 100 jackets,  5 only? were from a male model, and NONE were from a man over 40, (with the exception of 1 jacket).
Needless to say, I feel lonely and unrepresented…
I am not sure if jacket covers are now being decided out of intense discussion groups, or worst, from elaborate sales stats but this lack of model diversity is truly mind boggling and seems to be restricted to one very specific kind of look. I’d include this phenomenon into the tyranny of the majority kind of disease mixed with a depressing self fulfilling prototype of what constitute a workable mass market cover jacket.
I am curious to see if the same pattern gets repeated in the US/Canada, France & Germany countries where shows books best sellers performance. I’ll check it out.
Adios all.

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