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When less is more in graphic design: part two

Posted by Gaétan Charbonneau on September 20, 2010

Jonathan Franzen/Freiheit, published by Rowohlt. Image by Gaétan Charbonneau ©/Millennium Images.
Since I have been licensing my fine art images for book covers for as long as I can remember, I have always pointed out that in graphic design, less IS more.
I had a recent discussion with a graphic designer group on the Net, where I pointed how important the notion of “restraint” was. That keeping things simple was in the vast majority of cases, a much better option over using a ton of  graphic elements piled on top of one another, with sometimes, overly busy and unfortunate typo usages.  In fact, the only question to ask is: are all those graphic elements crucial to the jacket design?
If the response is NO, eliminating all the unnecessary will greatly simplify the reading of the cover, while making it at the same time a lot more punchy, something that is not a luxury once the book is seen on the Web page tiny thumbnails.  This jacket cover with an image of mine is the closest thing relating to a perfect book cover, and  one can hardly ask for more.
Simply put, this jacket is a poster child for effective book cover design.
Adios all!

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